Consumer research clearly demonstrates the importance of providing shoppers with a variety of payment options. In a survey of online shoppers, ComScore found that 56% of consumers want a variety of payment alternatives, citing payment options among the three most important factors when deciding to make a purchase online.
In another survey, 40% of shoppers said they would feel more comfortable purchasing from a retailer who offers a wide range of payment methods than a retailer who only offers one payment options. And according to reports by Forrester Research and others, between 25% - 50% of shoppers said they would abandon a cart if their preferred method of payment was not available.
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